Hi Guys!
Popping in with a non-traditional post for my fellow content creators. To my regular readers, if you also interested in starting a business and utilizing Pinterest, this post is also a good read for you. I will be doing three guest post with Lauren Michaels, Community Marketing Manager at Pinterest on all things Pinterest. She was kind enough to give us insight and write this post straight from the company’s perspective and tying in the value for content creators and users. I really love that Pinterest care about their users, they truly do and I know this information, along the the two other upcoming post (in May & June), will be valuable to all of us. We’re starting out with a general Frequently Asked Questions (FAQs). Lauren has answered some of the most FAQs regarding Pinterest below.
How to make most of your audience?
- Consistent, daily activity is better than a once a week flurry
- You won’t get dinged for having a lot of Pins! Just aim to keep your content well organized in relevant boards, and save your ideas regularly, rather than all at once.
- It’s even okay to have multiple Pins that lead to the same webpage. In fact, it can be beneficial to save a variety of images that might appeal to different types of Pinners. Just make sure to add unique descriptions that are specific to each Pin—it’ll improve your SEO.
How to grab your audience with a great visual:
- Steer clear of images that are busy; lifestyle images are often more effective and attention-grabbing than product shots.
- Fashion and style related Pins that show products in real-life scenarios can have 30% higher click-through rates than Pins that show products on a plain background.
- Beauty Pins that show products in real-life settings have 50% higher click-through rates on average, and Pins focused on people see 21% higher click-through rates.
- The ideal aspect ratio is 2:3. Or, 600x900px—square 600×600 work well too. Pins longer than 1560px will get truncated. We optimize for Pins that fit within the preferred aspect ratios.
How to lean into trends and seasonality on Pinterest?
- People use Pinterest to plan their life well in advance of the season, holiday or event they’re planning for.
- Use this to your advantage and start saving Pins that are relevant to upcoming trends, seasons and holidays around 45 days early.
- Then, continue adding more ideas daily and maintain a steady pace.
- This is probably way earlier than what you’d post to social media, but that’s the unique future-looking aspect of Pinterest at play.
How to drive traffic?
- When people find an idea they want to try, they can click through to the specific page on your site to learn how to make, do, or buy it. That means more dollars for you!
- When people click a Pin they expect to be taken to a landing page so they can learn more about your idea. Pins that lead to 404 pages or have broken links will be penalized, so this is critical.
- A good description is key—Pins with descriptions drive more click-throughs than those without. It’s not just helpful for being discovered in search.
- A strong call to action—like “shop,” “make,” “find” or “buy”—will encourage people to take the next step. On average, your click-through rates will go up 35% if you’ve got a call-to-action in your description for home and DIY content. Fashion and style related Pins with the call-to-action in the description have seen 60% higher click-through rates.
- Add useful advice to your Pins so people can put your Pins to use. Home Pins with lists, tips and advice see up to 93% higher click-through rates, and similar DIY Pins have 45% higher click-through rates (plus 34% higher save rates!).
- Use up to 20 hashtags that describe the content in the Pin. Hashtags should act as broad search terms, not niche humor (#springfashion is great, #ilookterribleinhats is not). Recipes: Describe the main ingredients of the dish, how to cook it, what events it should be served at and specific hashtags like #cleaneating Fashion: Include the type of clothing, designer, season to wear it and specific hashtags like #ootd
Also, if you haven’t noticed, Pinterest has a whole new look and I’m loving it. Check out what’s new here and check out my new Pinterest profile too. Let me know below you followed me and I will follow you back. Their new Following Tabis also amazing. This new following tab makes it easy for Pinners to discover more ideas from the people and brands they care about.
Also, if there are any questions Lauren didn’t answer above. Please feel free to drop them in the comment section. I will work with her to get them ALL answered for you and update the post.
I do hope you found this post useful.
xoxo
Keyma
