Welcome to Styleweekender, your trusted source for practical beauty, fashion, and lifestyle advice that actually works.
How It All Began
Styleweekender started when cousins Francoise Johnson & Apolonia Johnson got tired of beauty advice that didn’t work in the real world.
Francoise, with her background in cosmetic chemistry, and Apolonia, who worked in fashion merchandising, realized their combined expertise could solve a common problem: beauty advice that actually fits into real life.
After years of trying expensive products that promised miracles and following tutorials that required professional lighting, they decided to create something different.
Francoise’s knowledge of ingredients and formulations, paired with Apolonia’s eye for accessible styling,created the perfect foundation for practical beauty content.
What began as sharing beauty tips between families in 2017 quickly grew when friends kept asking for their homemade recipes and styling tricks.
People wanted beauty advice that actually fit into busy lives and tight budgets.
This led them to launch Styleweekender in 2018, determined to provide the kind of honest, accessible beauty content they wished they’d had access to.
The platform expanded over the next six years to cover comprehensive lifestyle topics, and today has built a flourishing community of readers who value honest, accessible beauty and lifestyle advice.
At Styleweekender, Francoise and Apolonia align and edit content across style and wellness.
Their team of expert writers creates practical advice that works for busy schedules, tight budgets, and every skill level.
Francoise Johnson & Apolonia Johnson
Co-Founders & Chief Editors,
Styleweekender
